From Sarah True of True Event:
I have always had a passion for design, but it was New York City that really launched my career goals into high gear. Driven by the fast pace and the energy of so many creative people, I found opportunities to study side-by-side with some of the most talented floral designers in the industry, at the renowned Parsons School of Design. Working with flowers gave me so much insight into the impact of color, texture and fragrance and how those elements can transform an event into something magical and memorable. I love working with people. I love making them laugh. I love working hard to execute their vision for the perfect event. I love designing unique and gorgeous events that reflect their own personal style and that are as unique as they are. It makes my job very rewarding and puts a smile on my face every day. Not everyone can say that their job is their passion – I’m lucky that my job is my dream come true.
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